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Success Story

Using a Messenger Bot as a Successful Retention Channel

Using Chat Leap’s platform and technology, Mytopia used a Facebook Messenger bot to increase players’ retention and engagement with their game “Bingo Island”. Users became highly engaged with the bot and clicked back to play the game from within the bot on a daily basis.

45%

CTR - ratio of messages sent that resulted in a click back the game

44%

Retention Rate - Users that are actively engaged with the bot over time

17%

Users initiated conversations with the bot at the following days

Their Story

Mytopia was looking for a new channel of user engagement for their Bingo Island app’s audience, after realizing the low performance on traditional channels is something that cannot be improved. They found Chat Leap - a Marketing Automation solution for Instant Messaging. Among many benefits of Chat Leap’s platform, they found an end-to-end solution for Games apps which allows the creation, maintenance and analysis of a Messenger Bot as a retention channel.

Their Goal

Mytopia saw many levels of success using this channel. They managed to take users who played only on canvas to begin playing with their mobile app, after being able to target them on mobile for the first time. They saw many users that are expressing appreciation, greeting and even saying “goodbye” to the bot, showing how much it was warmly welcomed by users. Another nice metric they like to check out from time to time, is how much appreciative are users towards the bot: 11% Express Appreciation - Users that say “Thanks”, “thank you”, and other appreciation-like expressions. Mytopia is now in process of integrating their CRM to Chat Leap’s platform, to allow better segmentation and delivery of ROI, increase ARPU and DAU metrics. They’re also working on a bot for their newly released game - “Bingo Island Saga” - already available on iOS and Android.